Klaviyo alternatives: work out the ratio first

The realistic alternatives to Klaviyo for an online store are Omnisend, Sender, Moosend, Mailchimp, Brevo and — if the store runs on Shopify — Shopify's own email tool. Which one replaces it depends on why you are leaving, and there are only three common reasons.

Either the profile meter has become expensive relative to what the flows earn, or you want SMS with a rate you can budget for, or you never needed the segmentation depth in the first place. Each points somewhere different.

First, check it is the meter and not the price

Klaviyo charges for active profiles — people who engaged recently — rather than for everyone on file. Before moving, work out your active-profile count against your total contact count, because that ratio decides whether a contact-metered platform is actually cheaper for you.

A store with 25,000 customers of whom 5,000 are active pays Klaviyo's 5,000-profile rate of $100 a month on the Email plan. The same store on a contact meter is billed for 25,000 people: $149 a month on Sender Standard, $160 on Moosend billed monthly. In that case Klaviyo is the cheap option and leaving would cost money.

Reverse the ratio — 5,000 customers who are nearly all active — and Klaviyo's $100 sits against Sender's $39 and Moosend's $48. That is the store that should leave.

If you are leaving on price

What a 5,000-person list costs elsewhere, read at each vendor's own page on 24 September 2026, in US dollars per month. Klaviyo Email at 5,000 active profiles is $100.

Sender is the cheapest credible replacement at that size, at roughly a third of Klaviyo's Email plan. Its free tier — 2,500 subscribers and 15,000 emails a month with automation — also makes it the only platform here that a small store can leave Klaviyo for without paying anything at all.

If you are leaving for SMS

Go to Omnisend, and for a specific reason: it is the only platform in this comparison that publishes a per-message rate. From $0.007 a message, with a United States estimator showing $50 buying 5,882 messages at a stated volume rate of $0.0085.

Klaviyo sells mobile messaging without publishing what a message costs. Brevo says price depends on volume and destination. Sender includes ten dollars of SMS in its Professional plan with no rate card. If SMS economics are the reason you are moving, the number of options narrows to one.

If you never needed the depth

This is the most common case and the least discussed. Klaviyo's premium sits in predictive analytics, onsite personalisation, product recommendations, loyalty rewards and order tracking — all of which live on its Marketing plan at $78 a month for 500 profiles and $158 for 5,000.

A store running the four standard flows — cart, browse, post-purchase and reorder — is using almost none of that. Every platform in the table above runs those four. Moving is then a straightforward downgrade in capability you were not using and a straightforward reduction in bill.

What moving actually costs you

Contacts export and import readily. Automations do not: platforms model triggers, conditions and delays differently, so a flow gets rebuilt rather than migrated. Budget that as real work.

Omnisend advertises a free migration of automations, forms, segments and templates in up to five days — a vendor claim, not something this site has tested, and the only such offer published on any pricing page read here. You also lose Klaviyo's accumulated engagement history, which is what its predictive features were computing from, so those would need time to become useful again anywhere you land.

The alternatives worth ruling out, and why

Three names come up in this search that are worth addressing directly rather than leaving as gaps.

Mailchimp is a genuine alternative on price for the first year and a questionable one after it, because its list rate was exactly double its introductory rate at every contact tier read here. At 5,000 contacts that is $50 a month becoming $100 — the same as Klaviyo's Email plan, at which point you have rebuilt every flow to arrive back where you started. It is the right move only if the first year's saving funds something time-critical.

Drip is built for stores and prices on two variables at once: its own page says cost is based on the number of active people and the volume of emails sent. Its published entry point is $39 a month for 1 to 2,500 people. This site could not verify its affiliate terms at the source, so it is named here and linked nowhere — and the two-variable model means it cannot be charted honestly against single-variable platforms.

Shopify Email is the one most often left out of these lists and is frequently the right answer for a Shopify store, because it sidesteps the meter argument entirely. Ten thousand emails a month cost nothing and further ones cost $1 per thousand, regardless of how many customers are on file. It is a simpler tool than anything else here, which for a store running four flows is not much of an objection.

One alternative that is not one

HubSpot comes up constantly in this search and is a poor swap for a store, for a reason that has nothing to do with its quality. It prices per seat plus marketing contacts rather than by list, and its Professional tier carries a required one-time onboarding fee of $3,000 stated in its own pricing footnote — before the $800 a month the plan costs. A store leaving Klaviyo over a $100 monthly bill is not the buyer that arithmetic is written for.

All seven platforms, priced at two store sizes with every billing toggle opened individually, are in the main comparison. Klaviyo's own pricing is broken down step by step separately.