A site that reads pricing pages properly
What Reorderly checks, what it refuses to claim, and who can pay it.
Reorderly compares email and SMS platforms for online stores, and it does one narrow thing carefully: it reads what the vendors publish about price, and reports what is actually there. That is a smaller promise than most comparison sites make, and it is kept.
What this site does
Every price here comes from the vendor's own pricing page, opened in a browser configured for the United States, with each billing control operated one at a time. That last part is the whole method. Pricing pages routinely load showing a discounted panel — a three-month prepay, an annual toggle, a first-year rate — and a comparison built from whatever number happened to be on screen is comparing a prepaid rate against an ordinary one.
Where a vendor's own figures do not reconcile, the gap is printed rather than smoothed over. Two examples currently on the site: a platform whose introductory-offer footnote describes a different plan from the one the offer is displayed on, and another whose rounded discount works out to twenty-two per cent where the headline says twenty. Neither is a scandal. Both are the kind of thing a comparison is for.
What this site does not do
It has not run these platforms on a live store, so it publishes no score. There is no rating field anywhere in this site's content — not an empty one, not a hidden one. A number out of ten implies hands-on testing, and hands-on testing did not happen here.
For the same reason there are no open rates, no click rates, no deliverability or inbox-placement percentages and no revenue figures on any page. Where a vendor publishes such a claim about itself, it is quoted with the vendor's name attached and its own footnote alongside, so you can weigh it. It is never restated as though this site had measured it.
There is also no mailing list, no popup, no gated download and no quote form. A site about other people's email software running its own capture form without saying so would be a slightly absurd thing, and there is nowhere for your address to go even if one existed.
Where the money comes from
Three of the platforms covered here can pay Reorderly a commission if you follow a marked link and subscribe. Four of the most prominent ones cannot pay it anything at all, including the single biggest name in the category. Both halves of that are set out in detail, vendor by vendor.
The practical consequence shows up in the comparison itself: the platform recommended for a store with no budget is recommended for a free plan that earns nothing, and the platform described as the most capable of the eight is one that pays nothing either.
Corrections
Prices move, plans get renamed and offers expire. Every page carries the date its figures were read, and every figure names the page it came from, so a reader can check any single number without taking this site's word for it. If one is wrong, saying so is genuinely useful.