WooCommerce email marketing: no bundled tool, so pick the meter

WooCommerce stores have no bundled email tool, so every option costs something from the first send — which means the choice is made purely on the meter and on how much of the store's data the integration actually passes across. At 5,000 contacts sending 60,000 emails a month, the platforms here run from $39 to $158.

That is the opposite of the Shopify situation, where a free built-in tool sets the baseline. On WooCommerce there is no baseline, so the first decision is which unit you want to be billed on.

Pick the meter before the platform

Three meters exist among the platforms a WooCommerce store would consider, and they suit different stores.

• Contacts — Omnisend, Sender, Moosend and Mailchimp. Predictable, and you pay for the whole list whether you mail it or not.
• Active profiles — Klaviyo. Forgives a dormant customer file and moves with your own marketing success, which cuts both ways.
• Emails sent — Brevo. Barely cares how large the list is; Brevo's configurator showed 500,000 contacts included at 60,000 emails a month.

A WooCommerce store with years of order history and a small engaged core is exactly the case where the last two meters beat the first, and it is the case most roundups never separate out.

What it costs

A WooCommerce store with 5,000 contacts sending about 60,000 emails a month. Read at each vendor's own page on 24 September 2026, in US dollars. Brevo is matched on send volume because that is what it bills.

The free route, which genuinely exists

Sender's free plan covers 2,500 subscribers and 15,000 emails a month with automation included and Sender branding on outgoing email. For a WooCommerce store under that size, the whole four-flow setup — cart, browse, post-purchase, reorder — can run at no cost.

That is the largest free tier among the platforms on this site by a wide margin. Omnisend's free tier is 250 contacts and 500 emails a month; Klaviyo's is 250 profiles and 500 emails; Mailchimp's is under 250 contacts with sending paused at the limit. Those three are trials. Sender's is a plan.

What the integration has to carry

This is where WooCommerce differs from a hosted platform, and it is worth being clear about what can and cannot be said here. Every platform on this page publishes a WooCommerce integration. What varies is how much store data moves across — order history, cart contents, product views, customer lifetime value — and how quickly.

Reorderly has not installed these plugins on a live WooCommerce store, so it describes no sync behaviour, no setup time and no reliability comparison. What can be said from published material is which triggers each platform advertises: Moosend names page-browse and product-view triggers explicitly, Omnisend and Klaviyo build their ecommerce automation around the same class of event, and Sender lists advanced ecommerce reports on its Standard plan.

Before committing, install the integration on a staging store and check that the fields your flows depend on actually arrive. That is a real step, and no comparison table can do it for you.

Where the annual-billing offers actually help

Three of these platforms discount for annual billing and they do not behave the same way, which is worth two minutes before committing a year.

Moosend genuinely reduces the standing rate: $48 a month becomes $38 on annual billing at 5,000 contacts. Its headline says twenty per cent, and because it rounds to whole dollars the real figure moves around a little — at 500 contacts $9 becomes $7, which is nearer twenty-two per cent.

Sender does not reduce the standing rate at all. Its page opens on annual billing showing a thirty per cent discount, but that offer is described as valid for first-time users, and the list annual price of $108 a year for Standard works out at exactly $9 a month — the same as paying monthly. The saving is real for a first year and disappears afterwards.

Brevo's yearly rate was within a tenth of a point of ten per cent below its monthly rate at every send volume read, which is the most straightforward of the three.

The reorder flow, which WooCommerce stores tend to need most

WooCommerce is heavily used by stores selling consumables and repeat purchases, which makes replenishment the flow with the clearest return — a message timed to roughly when the last order runs out.

It is also the flow that most often forces a plan upgrade, because it needs purchase history and a delay step rather than a simple trigger. Budget for the tier that includes it rather than the entry tier, on whichever platform you choose.

Transactional email is a separate problem

One thing WooCommerce stores routinely conflate: order confirmations, shipping notices and password resets are transactional email, and they are not what any of the platforms above are priced for.

By default WooCommerce sends those through the hosting server, which is where the familiar problem of order emails not arriving comes from. Marketing platforms are built around campaigns and flows; several of them also offer transactional sending, but that is a distinct product with its own allowance.

This site prices marketing email and says nothing about deliverability, inbox placement or the reliability of any transactional route, because it has measured none of those. The practical point is only that the two jobs are separate, and a marketing platform's monthly rate does not tell you what handling your order confirmations will cost.

All seven platforms, including the Shopify-only option, are priced together in the main comparison.